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This will take users to a landing page where they can view or buy the product on your own website. Simply open up your photo, choose the sticker option from the taskbar and click ‘Product’ to add your item. You can also tag your Instagram stories with a shoppable item – but only one! The tag limit on Instagram is 5 products per photo, or up to 20 in a carousel (and don’t forget that you can go and tag older images that you have already posted on your feed!). Once your account has been approved, you’ll see the option to tag any images that you upload by selecting the product from your Facebook catalogue. You will be notified when your page has been approved (it may take up to a week). This process means that product tags, sticker tags and price tags will end up on your Instagram Shop.Īfter you have connected a Facebook catalogue, select ‘Add Shop’ on your Instagram platform, and follow the steps to submit your account for review.
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The Instagram Shopping icon is currently based towards the right hand side at the bottom of your main screen, however it is predicted that the layout of Instagram might change on an individual basis depending on how much users interact with the home feed, stories, reels and shopping.įirstly you need to meet the criteria specified for an instagram shop: you need to ensure that your location is supported by instagram shopping ( click here to see if your country qualifies), you must sell physical goods, you must offer eCommerce and your account must be connected to Facebook.Ĭonnect an existing catalog from your Facebook account to Instagram, or create a new one – Facebook will take you through this process step by step. It’s also super simple to browse other collections, see editor’s picks, explore a multitude of product guides and watch product focussed IGTV videos. Not only can users find the brands that they love, but they also have the opportunity to find new, similar ones based on those they interact with most. The whole purpose of Instagram Shopping is to add a new experience to the app, making it more attractive, and encouraging users to spend more time on it.
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So how does an Instagram shop work? Here is everything you need to know… This means that an Instagram user’s journey can be as simple as seeing an item they like, and buying it within seconds… and with 130 million of us using it every month, eCommerce brands should probably take note! Just when we thought Instagram had finished evolving, lo and behold Instagram Shopping!Īccount holders of eCommerce brands now have the ability to create an in-app interactive shopping experience as an extension of their feed. Kick It Up A Notch With Instagram Shopping!